Our Digital Marketing Service is based on the core concept of getting measurable results

Strategy For Succeeding Online

As an experienced & successful digital marketing agency, we at Tecziq understand that to succeed online in your journey of Digital Marketing the first step is to have a marketing strategy in place. Our digital marketing strategists start with building a thorough understanding of your business in terms of your brand, industry and competitive horizon. This research is used to chalk out a strategy for a systematic and continual digital growth.

High Quality Inbound Traffic

The next step after finalizing the strategy is where our expert digital marketing professional start driving inbound traffic to your website through multiple marketing channels. Our aim is to target users (read potential customers) that are looking for a service you offer, we thus aim to drive traffic that will be more likely to engage with your website, take a desired action, convert into a customer, and ultimately benefit your ROI.

Conversions & Customer Retention

Website UI/UX and conversion rate optimization services are based on our experience for related market backed by marketing and user behavior analytics focused towards generating conversions. We also put in place various techniques to convert visitors to returning visitors to your site with continual engagement with them

Digital Marketing Services

Digital Marketing Strategy

Putting in place an insightful planning, identifying KPIs and ensuring measures to meet unique goals are a must for a successful Digital marketing campaign

It is very important to know where you want to go but it is equally important to know where you are; otherwise you will never reach where you want to.

Lot of organizations take on the journey of Digital Marketing but do no succeed and the reason for it lies in the fact immaculate planning and strategy did not form the core of this initiative. At Tecziq we understand this error in approach and thus work with our clients in a collborative way to understand their goals, their current standing, their budget, their strengths, weaknesses and then work on a strategy that is best suited to them for a successful and profitable investment in Digital Marketing.

Our Approach

Project Kickoff

Our teams first and foremost focus is understanding your business, your goals and objectives, your expectation from Digital Marketing initiative, any other ongoing initiative that has a relation with MARKETING and then we sit down to give shape to your marketing strategy. As next step we create a project plan consisting of scope, timelines and deliverable.

Research & Analysis

Detailed audit is done by our team to understand the competitive landscape of your business, marketing research to understand and define your target customer and identify ways to make your brand stand out in the online market and become a recognizable brand.

Engagement Plan

Once your target customers and competitions are identified we start defining ways that can communicate with the audience about your brand, identify multiple and various channels that will be most effective in reaching out to your target customers. This phase we also define the KPIs and metrics that will help us track the results of your digital marketing campaigns.

Activation Plan

Once these initial strategy and planning is in place, we work on "how to execute your campaign". It is a collaborative activity where we work with you to understand your budget towards the entire campaign and advice you on how to allocate a budget for each marketing channel and establish an execution timeline to manage the deliverable of the campaign

Search Engine Optimization (SEO)

Making your business visible to more and more potential customers by achieving page 1 ranking on search engines for most effective and lucrative keywords

In today's competitive market you have to flaunt your services, your products and your capabilities and to flaunt it online you need SEO

Our Approach

Infometrics

Identifying client's business goals along with all required information to completely understand other impact areas

SEO Audit

This is done to understand the present situation and create baseline for the SEO performance

Competitive Analysis

Identifying competitors and deciding areas of opportunity and risk

Keyword Analysis

Identifying and shortlisting target keywords based on business goals, high impact areas, target market, SEO Audit and competitive analysis

Define Key Metrics

Defining the indicators and ways to measure short-term and long-term goals to evaluate campaign performance

On-site Strategy

Introducing suggestion and plan of action for changes to the existing website code and content to optimize it for search engines

UX suggestion

Produce suggestions for improving site performance based on user experience and navigation

Off-site Strategy

Identifying and approaching potential partners to target for link-building like bloggers, webmasters and more

Content Strategy

Creating or suggesting contents to be created as part of onsite strategy, outreach campaigns, social media campaigns and press releases. Regular creation of Quality and unique content. Spread information about the client's business using multiple channels to increase exposure of content and links back to the client's website.

Performance Report

Comprehensive report with action against plan, adjustments, achievements, hits & misses, keywords performance, websites performance and overall campaign status

Paid Media

Paid media marketing campaign to help your business reach the right audience at the right time at the right location, thus helping generate more potential customers

Our Approach

Discovery Phase

This starts with understanding client information & identifying business goals. This is followed with PPC Audit wherein a baseline is created for current website PPC performance based on analytics, landing pages, and current campaign statistics.

Keyword research and Competitive Analysis is done where based on the target goals potential target keywords are outlined and opportunities found in the PPC Audit. Competitor analysis is done to determine areas of opportunity and risk.

Strategy Phase

Defining paid Search, display and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget. This phase helps in aligning business goals with the budget and steps to follow. In this phase measurable short-term and long-term goals are also defined to evaluate campaign performance

Landing page and Campaign Setup

We also work on adjusting onsite content based on the Strategy to reflect the keywords targeted and finalized in discovery phase.

Other onsite strategies are also brought to play and include changes to page elements like meta information, canonical tags and internal links. It also encompasses revamping elements like a robots.txt file, sitemap, google webmaster and google analytics account. It can even go so far as to involve changes to social media strategy.

Optimization Phase

This phase is all about optimizing the results through adjustments based on campaign trend. Change bids, ads and landing pages based on short term performance indicators. While making overall campaign adjustments by making global changes to the campaign based on trends that are identified over time (fortnightly or monthly).

Reports

Comprehensive reports giving an overview as well as detail insight about the campaign and adjustments to the campaign over time and its impact based on the results achieved.

Social Media Marketing (SMM)

Using the power and reach of ever increasing social media platforms to engage and expand your audience across the web through social media marketing.

Our Approach

Discovery Phase

Based on information provided by you experts at Tecziq understand your business goals and create appropriate project definition and scope. Target audience size, interests, demographics, influencers are identified through usage of various tools by our team.

Our team then identifies your social competitors, the networks that they are active on, the strategy that is being used by them. More inputs are taken in and team understands your current social performance based on analytical data and creates a baseline.

Strategy Phase

At Tecziq we understand that social media marketing involves defining and implementing multiple strategies which need to complement each other.

We work on developing and optimizing your service and product profile across various social media network. Once profile is active the team gets involved in creating rules for engaging with users, potential clients and developing plan to leverage network of influencers for content distribution.

Considering content is the king we at Tecziq create content calendar that lists down schedule for contents to be posted based on different social media network and profile.

Last but not the least advertising strategy is devised wherein we help you to plan out advertising steps ad budget for social networks. Advertisement strategy differ based on the objective such as community growth, community engagement, lead generation or something else.

Social Media Campaign Execution

The execution for profile, content and advertising implementation is done as per the strategy defined for each network. We follow the best practices for social media marketing topped up with our experience for success in social media marketing.

We follow the approach of forming, norming and performing for our social media marketing which not only gives result but is also sustainable in the long run and shows steady growth.

Analysis & Reporting

To understand where the campaign is leading us, we provide comprehensive reports giving an overview as well as detail insight about the campaign and adjustments to the campaign over time and its impact based on the results achieved.

Comparison with Baseline and performance overtime shows the impact of social media marketing.