Phase 4: Deployment & Update
The final phase is transitioning the finalized application to the product market. The marketing organization should be engaged to help determine the traditional advertising elements to help promote the application, as well as additional stakeholders throughout the company that are aligning their products or promotions with release of the mobile application. This process should be streamlined, with clear deadlines in place for each of the sub-processes that need to occur for the release to market.
Once the product is successfully deployed, ongoing maintenance and updates should take place utilizing the same processes and project management principles deployed during the initial build of the application. Streamlined releases will ensure key resources aren’t caught up and the product isn’t delayed, regardless of what phase the product is in. By successfully utilizing re-sources through project managed milestones, the team will ensure efficient delivery can be guaranteed for all stakeholders involved.